dood
Brand identity and visual system developed for dood.de — an online shopping platform focused on modern, accessible, and user-friendly e-commerce experiences.
dood.de – Branding & Visual Identity for an Online Shopping Platform
dood.de is an online shopping platform designed to deliver a clean, modern, and trustworthy e-commerce experience. The project focused on building a strong visual identity that supports product discovery, usability, and brand recognition.
dood.de is an e-commerce platform built to offer a smooth, intuitive online shopping experience through a clear and recognizable brand identity.
The goal of the project was to create a scalable visual system that supports digital storefronts, product listings, and marketing assets while maintaining consistency across all brand touchpoints.
The main challenge was creating a visual identity that stands out in the competitive online shopping space while remaining clean, flexible, and conversion-focused.
The brand needed to work seamlessly across the website UI, promotional banners, social media, and future marketing materials without losing clarity or recognition.
A modern, minimal branding system was developed to support a digital-first shopping experience, emphasizing clarity, hierarchy, and usability.
The final system includes logo design, brand colors, typography, and detailed brand guidelines optimized for e-commerce interfaces and digital marketing.
Deliverables
- Logo Design
- Color Palette & Typography
- Brand Guidelines