Pick & Check Outlet brand photography
Pick & Check product marketing
Pick & Check social media content
Pick & Check
Positioning a local retail business as the number one destination for original brands in Hurghada through high-end digital presence.
Client Pick & Check
Category Marketing
Year 2023
⌄

Pick & Check Outlet

A comprehensive marketing campaign focused on establishing Pick & Check as the undisputed top destination for original brands in Hurghada, Egypt.

Retail & Brands
2023
Pick & Check - Hurghada

Pick & Check Outlet – Social Media, Product Photography & E-commerce

@pickncheck

Pick & Check is a premium outlet in Hurghada specializing in offering a wide range of authentic, original brands to a diverse local and tourist demographic.

This project focused on elevating their brand positioning. We achieved this through striking product photography, meticulous social media management, and the implementation of native social commerce shops.

The goal was to build immediate trust and excitement, effectively matching their digital presence with the premium quality of the products found in-store.

Project Narrative

Scope of Work

The scope centered heavily on high-end product photography to capture the details and authenticity of the branded merchandise. Alongside visual creation, the project included end-to-end social media management—crafting engaging copy, scheduling, and community engagement. A major technical component was the setup and catalog management of Facebook & Instagram Shops.

Execution & Impact

We established a clean, premium visual aesthetic, ensuring the brands looked as good online as they do on international storefronts. Through strategic social media management, we built a highly engaged audience. The launch of the integrated Facebook & Instagram shops streamlined the customer journey, successfully solidifying Pick & Check's reputation in the local market.

Visual Direction

Social Media & Identity

Creating a unified, premium look across Facebook and Instagram that clearly communicated the authenticity and quality of the outlet's branded inventory.

Pick & Check Outlet visual content
Pick & Check social media branding
Pick & Check product marketing grid
Pick & Check thumbnail 1
Pick & Check thumbnail 2
Pick & Check thumbnail 3
Product Photography

Showcasing Authenticity

Clean, high-resolution photography dedicated to footwear, apparel, and accessories. Each shot was optimized for their social media shops, ensuring customers could see the quality of the original brands.

Pick & Check Main Store
Pick & Check Interior Layout
Pick & Check Shopper Experience
In-Store Experience

The Physical Destination

Documenting the physical outlet to merge the digital and physical experience. We visually highlighted the clean layout and vast selection to prove to our social media audience that the store lives up to the hype.

  • Authentic Original Brands
  • Premium Store Layout Design
  • Seamless Online-to-Offline Journey
Social Media Management Learn more about how we drive traffic to physical stores.
  • Authentic Original Brands
  • Premium Store Layout Design
  • Seamless Online-to-Offline Journey
Social Media Services Driving foot traffic via digital.
Next Steps

Elevate Your Retail Brand

Let's build a visual and social commerce strategy that turns followers into loyal customers.

Start Your Project
Explore More Projects