Smart City International School (SCIS)
A long-term visual content and marketing collaboration focused on building a consistent, professional, and engaging school presence across digital platforms and marketing materials.
Smart City International School (SCIS) – Social Media Content, School Photography & Marketing Materials in Hurghada
Smart City International School (SCIS) is a modern educational institution in Hurghada that places strong emphasis on academic quality, student development, and a well-structured learning environment.
This project focused on developing and maintaining a consistent visual presence for the school through social media content, professional photography, and marketing materials that accurately represent daily school life and institutional values.
The primary objective of this project was to establish a clear and recognizable visual identity for SCIS across all communication channels.
The goal was to present the school in a way that reflects professionalism, trust, and a positive learning environment, while remaining approachable and engaging for both parents and students.
Consistency and clarity were essential to ensure that every visual touchpoint supports the school’s reputation and long-term growth.
The scope of work covered the creation of structured social media content, facilities photography, student life photography, and the design of supporting marketing materials.
Each element needed to function independently while remaining visually aligned, ensuring that content across platforms and formats feels cohesive and intentional.
The project required ongoing attention to detail to maintain visual coherence across frequent updates, campaigns, and promotional needs.
A unified visual direction was developed to guide photography style, content layouts, color usage, and overall tone.
Professional photography was produced to build a reliable visual library that supports social media posts, marketing materials, and school promotions.
This approach resulted in a stronger, more consistent school presence, improving brand recognition and presenting SCIS as a well-organized and credible international school.
Deliverables
- Social Media Content Creation & Visual Direction
- Marketing & Admission Materials
- Ongoing Visual Consistency Management